Like Winning the Lottery: How Dunkin' Donuts Uses Technology to Promote Recycling

Students of recycling know that one big issue in reducing waste is human nature. We are ill-informed, inattentive, or just plain lazy when it comes to getting reusable post-consumer materials into the recycling stream. Sure, only true cretins chuck their picnic waste out of the moving car's window in this enlightened age. But recycling systems are far from optimized. Even if a majority of recycle-bin users get it right, the cross-contamination from rubbish or incorrectly sorted recyclables seriously reduces the economic return on recycling, and may even result in a lot of good material ending up as w...Read the full story on TreeHugger